The Problem: Driven by infrastructure gaps, limited capacity, and overlooked market potential, up-to-date and reliable emerging market intelligence is difficult to access, hindering sustainable social and economic development.
Our Solution:
Weaverbirds is an AI-powered mobile engagement tool that leverages an active network of market-based respondents to capture data through open WhatsApp conversations, helping global partners quickly gauge sentiment and identify growth and impact opportunities in hard-to-reach, high-potential emerging markets.
This approach allows for rapid, affordable, and scalable data collection, facilitating more informed decision-making and continuous learning. This approach also overcomes the slow and costly nature of traditional research methods as well as the limitations of outdated legacy technology like SMS surveying.
How it Works: Weaverbirds transforms basic phone conversations into actionable insights – rapidly and at scale:
1. Global community access across key markets and demographics: We engage with active respondent groups across demographic and socioeconomic segments, giving access to representative samples. Respondent profiling allows more granular communication focus.
2. WhatsApp to drive rapid engagement at scale: We use WhatsApp to communicate with new or previously engaged respondents via automated open voice and text communication.
3. AI-enabled data processing to lower cost and time: Technology translates, transcribes, and structures conversational data, quickly uncovering hidden trends and topics. (Content is translated by local experts where necessary.)
4. Timely, actionable insight reports delivered by our team: We generate real-time insights that track sentiment and emotion, while enabling rapid feedback to facilitate iterative learning across multiple engagement rounds.
Weaverbirds help our clients gain quick, high-context insights from the communities they serve: Insights can guide and measure targeted policies, foster private sector growth, and illuminate investment opportunities – promoting socio-economic development and integrating emerging market economies more equitably into the global market.
Weaverbirds is brought to you by Petrichor Ventures, an emerging markets technology and innovation consultancy with team members in the UK, Europe and East Africa.
The weaverbird – a small, gregarious, sub-Saharan bird known to collaboratively weave elaborate nests – aptly reflects our focus on aggregating distinct individual experiences into holistic understanding.
