COMMUNITY ENGAGEMENT
We use WhatsApp for automated text and voice conversations at scale
Conversational and Quick
Low-friction conversational learning through voice messages and open text engagements that aren’t intrusive and can be repeated frequently in “sprints” for better understanding. Surveys are designed to be concise and can be completed within 15 minutes.
Enhanced Data Quality
Our unique approach captures insights directly from respondents, minimising the potential for data quality issues, leakage, and biases that often arise when conducting research through intermediaries. Collecting data straight from the source ensures that the insights gathered are authentic, accurate, and truly representative of the target audience.
High Penetration & Response Rates
WhatsApp dominates as the preferred communication platform in our target markets, with over 90% penetration among digital users. Leveraging this trusted solution allows us to engage a broader, more representative population. WhatsApp also outperforms most other channels, achieving a response rate 12% higher than Interactive Voice Response (IVR) and 27% higher overall.
DATA PROCESSING
And artificial intelligence to transform conversations into actionable insights
Cost Effective Solution
Our innovative approach, leveraging WhatsApp and AI, provides high-quality intelligence at a fraction of the cost, making it accessible to organisations with limited budgets or those looking to engage in iterative learning through more frequent, rapid research cycles.
Rapid Turnaround Time
We know that real-time market feedback is crucial for making informed decisions. Our streamlined process delivers insights within 1-3 weeks, ensuring timely, actionable data for decision-making, provided necessary languages are supported and client contacts (if relevant) are shared promptly.
Actionable Reports
Our reports distil complex data into high-quality, easily digestible insights that can directly support decision-making. Each report is tailored to the strategic needs of your organisation, and we include the raw data for further in-depth analysis. This ensures you receive comprehensive intelligence that is both actionable and adaptable to your specific requirements.
QUICK, EASY, LIGHT TOUCH
Our Methodology
Setup
A kick-off call will establish goals, objectives, and key indicators. The client can provide a list of participants with WhatsApp access, or Weaverbirds can onboard a targeted panel based on specific demographics or market segments. Weaverbirds will then design and finalise survey questions with input from the client.
Community Engagement
Weaverbirds facilitates automated conversations using WhatsApp (or enumerators in places with low WhatsApp penetration), formatted with 10-15 questions, including 3-5 open-text or voice questions. Airtime or mobile money rewards for participating respondents are included in our budget proposals.
Data Processing
Weaverbirds cleans and prepares the collected data for analysis using natural language processing and AI. All client data is securely stored, with respondent Personally Identifiable Information (PII) deleted after use to ensure confidentiality and compliance with data protection regulations.
Reporting
Weaverbirds segments data according to client needs and shares insights in a report. View a sample report HERE.
Discovery
Weaverbirds provides the client with anonymised raw data for independent analysis.
An interactive client dashboarding tool is currently under development, to be launched in Q4, 2024.