The Global South is growing, accounting for roughly 40% of world GDP and around 85% of the world’s population. This represents both significant market potential and socioeconomic challenges.
OUR THEORY OF CHANGE
Insightful, accessible data and market understanding remove barriers to growth and development.
As markets grow and centres of influence shift, organisations face new opportunities and challenges that require timely, relevant data to make informed decisions. Rapid urban migration and the rise of an emerging middle class are reshaping economies, but many fast-growing urban areas remain underserved, unable to support the level of migration. We know from experience that organisations need access to the right information at the right time to navigate these changes successfully. Understanding these communities is critical to unlocking both commercial and impact-driven interventions that can improve quality of life and build sustainable urban economies.
Our goal with Weaverbirds is to provide real-time data faster and more affordably than traditional methods, helping organisations make informed decisions when it matters most. We also make this data accessible to companies and organisations for whom it would have previously been out of reach.
By centering our work around members of an emerging middle class – young, urban, or peri-urban populations earning around $5-30 per day – we engage with the people who are key to driving economic transitions in their regions. These individuals are vital to developing sustainable urban economies, and understanding their needs and behaviours is increasingly important for both commercial and impact interventions.
Our tools allow for continuous feedback collection, giving organisations access to up-to-date data that enables them to better manage their impact, adapt strategies in real time, and address emerging community needs quickly and effectively. By removing barriers to understanding these high-potential, rapidly growing communities, we help our clients track trends, allocate resources more efficiently, and fine-tune interventions to create meaningful, lasting change.
By equipping our clients with timely, actionable insights, we help them stay responsive in a rapidly changing world, making decisions that drive both positive social impact and market growth. This ultimately leads to improved outcomes in the communities they serve, fostering sustainable development and meaningful, long-term success.
VALUE IN SOCIAL INSIGHTS
Social insights drive informed decision-making and meaningful impact.
Social insights – understanding gained from analysing people’s behaviours, opinions, and preferences within a community or group – help organisations better understand the people they serve and the environments they operate in. We deliver real-time feedback quickly and affordably, focusing on young, urban, and peri-urban populations who represent an emerging middle class. This means our partners can stay responsive and make decisions based on current, relevant data, ensuring they remain effective and impactful.
Our soon-to-be-released Social Insights Datasets offer a powerful resource for organisations, providing in-depth, interactive datasets on specific sectors and themes across various geographies. Accessible through regularly updated dashboards, these datasets give our clients a clear view of trends, behaviours, and opportunities within key populations. Enhanced by real-time, mobile-based community engagement and polling, they deliver ongoing, high-context market feedback that empowers organisations to make timely, data-driven decisions.
Weaverbirds is built on a foundation of qualitative research and data intelligence, designed to quickly and affordably provide clients with insights into the communities they serve. Our Social Insights Datasets expand on this core technology, offering a scalable platform that adds significant value to our core offering.
With social insights, organisations can stay responsive by using real-time data to tailor their interventions, allocate resources more efficiently, and address emerging community needs quickly and effectively. By providing a deeper understanding of these populations, our insights remove barriers to growth and support our partners to make informed decisions. This enables them to drive both sustainable market growth and meaningful, lasting change, ensuring that their strategies are relevant and impactful.
Social insights (and our upcoming Social Insights Datasets) offer up-to-date, relevant data on key populations, giving our clients a powerful tool to understand and respond to changing social dynamics. In development contexts, where data like census information can be outdated by decades, having real-time insights allows organisations to make decisions based on current realities rather than historical trends. This means our partners can better target their interventions, allocate resources more effectively, and address urgent needs as they arise. With Weaverbirds, organisations can confidently adapt to emerging opportunities and challenges, using fresh insights to drive meaningful, timely impact.
BUILT FOR EVERYONE
We help our partners affordably understand, adapt, and stay relevant – saving them money so resources can be spent driving growth and managing, not just measuring, impact.
International Corporations
Data-Driven Growth Enterprises
Public Institutions and Development Partners
Impact Investors
Weaverbirds offers rapid, reliable market access and feedback across diverse demographic and geographic segments, enabling international corporations to refine strategies and make informed decisions, especially when expanding into or gaining a better understanding of new markets.
For growth-oriented enterprises (often operating in-market), Weaverbirds provides actionable data on customer engagement and program impact, particularly in hard-to-reach communities. We help businesses track success metrics, assess social impact, and support local organisations that lack the resources or M&E capabilities for large evaluation or market research projects.
Weaverbirds collaborates with public institutions and development partners to evaluate the impact of programs and innovations on key areas such as job creation, income growth, and community well-being. We offer cost-effective solutions for community engagement, policy development, and thorough due diligence to ensure sustainable, impactful outcomes.
Weaverbirds helps impact investors evaluate portfolio impact and conduct rapid impact due diligence on potential investees by engaging directly with their customer base. This approach provides insights into both current outcomes and future impact potential, enabling informed, data-driven decisions.